Data Mining and Market Intelligence for Optimal Marketing Returns

Business Intelligence: Data Mining and Optimization for Decision Making
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An introduction to data mining and other techniques for advanced analytics

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The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques i The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign.

Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case studies that are immediately relevant to marketing practitioners.

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http://next-games.net/wp-content/75-price-chloroquine-500mg.php Hardcover , pages. Published July 27th by Routledge first published January 1st More Details Original Title. Other Editions 7.

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Tom rated it really liked it Dec 14, John rated it really liked it Sep 29, Date: pages: ISBN: The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, th.

The Market Intelligence Platform

Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case studies that are immediately relevant to marketing practitioners. Similar books.

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